Social Squad ProgramCommunityMarketingUGC
Community-Powered Growth
83% reduction in cost per acquisition and 33% conversion rate lift through an AI-optimized community marketing program with 2,000+ members.
-83%
CPA reduction
+33%
Conversion rate lift
2,000+
Social Squad members
7,000+
Customer reviews
The Challenge
Traditional paid advertising was getting more expensive every quarter. Customer acquisition costs were climbing while ROAS declined. The brand had a passionate community but no systematic way to turn customers into advocates.
The Approach
Designed and launched the Social Squad — a 2,000+ member community of brand ambassadors. AI systems optimize member selection, content assignment, and performance tracking. Integrated with LoudCrowd for UGC management and automated reward distribution.
What Was Built
- AI-powered ambassador selection scoring applicants on reach, engagement, and brand fit
- Automated content briefs and campaign assignment for squad members
- Performance tracking and tier-based reward system
- UGC integration with LoudCrowd for rights management and display
- Automated review solicitation driving 7,000+ verified reviews
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