01The problem
Over 70% of traffic came from mobile, but mobile web conversion rates lagged desktop by 40%. The checkout experience was clunky, push notifications weren't possible, and there was no way to build a direct relationship with mobile shoppers.
02The move
Partnered with MobiLoud to launch a native-feel mobile app wrapping the existing Shopify store. Implemented push notifications for drops, restocks, and personalized recommendations. AI-powered segmentation drives targeted messaging based on browsing and purchase behavior.