Progressive Web App StrategyMobileAppEcommerce
Mobile App as Revenue Engine
Launched a mobile app driving 20-30% of total revenue with 62% higher conversion rates and 6x revenue per user compared to mobile web.
20-30%
Revenue from app
+62%
Conversion rate vs web
6x
Revenue per user
12%
Push notification CTR
The Challenge
Over 70% of traffic came from mobile, but mobile web conversion rates lagged desktop by 40%. The checkout experience was clunky, push notifications weren't possible, and there was no way to build a direct relationship with mobile shoppers.
The Approach
Partnered with MobiLoud to launch a native-feel mobile app wrapping the existing Shopify store. Implemented push notifications for drops, restocks, and personalized recommendations. AI-powered segmentation drives targeted messaging based on browsing and purchase behavior.
What Was Built
- Native-feel mobile app built on existing Shopify infrastructure
- Push notification system for product drops, restocks, and flash sales
- AI-powered user segmentation for targeted messaging
- Deep linking from push notifications to specific products and collections
- App-exclusive early access driving urgency and loyalty
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